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Behind the Scenes of Running My Blog 💻🎀

  • Writer: Madison Rolfsen
    Madison Rolfsen
  • 20 minutes ago
  • 9 min read

30 Things I Do to Plan, Write, Create, Optimize & Grow Faithfully Preppy by Maddie With Faith and Purpose ✝️🌸

When someone visits a finished blog post, they see the polished result.


They see the title, photographs, graphics, paragraphs, recommendations, internal links, and neatly organized sections.


What they do not necessarily see is everything that happened before I clicked Publish.


A blog post may begin as one sentence in my Notes app.


Then comes brainstorming.


Research.


Outlining.


Writing.


Rewriting.


Editing.


Graphics.


Photography.


Search optimization.


Internal linking.


Affiliate disclosures.


Social-media promotion.


Pinterest.


Analytics.


Updates.


And then I begin again with another idea.

That is one of the things I love about blogging: it combines creativity with organization.


Running Faithfully Preppy by Maddie gives me a space to bring together the subjects I genuinely enjoy creating around—preppy fashion, beauty, lifestyle and VLOGS, travel, and Catholic faith.

But blogging is not simply writing whatever comes to mind and hoping people discover it.


Creating a useful blog requires consistency, patience, planning, learning, experimentation, and a willingness to improve old work.


Today, I am taking you behind the scenes and sharing 30 parts of my blogging process.


What Running a Blog Actually Looks Like

There are creative days when I am filled with ideas.

There are administrative days when I am checking links, organizing files, reviewing analytics, or updating an older article.


There are writing days when one paragraph flows naturally into the next.


And there are days when I rewrite the same introduction five times because it still does not sound right.


All of those days count.


Blogging has taught me that creative work is rarely one dramatic moment of inspiration.

Most growth comes from small tasks completed consistently.



30 Things I Do Behind the Scenes of Running My Blog

1. Brainstorm Blog Ideas

Everything starts with ideas.


I keep an ongoing collection of potential topics so I am not staring at a blank page every time I want to write.


My main categories help guide those ideas: preppy fashion, beauty, lifestyle and VLOGS, travel, and Catholic faith.


2. Research Keywords

Keyword research helps me understand the language readers may use when searching for a topic.


I do not want keywords to make my writing robotic. Instead, I use them to understand search intent and build a post that genuinely answers the question behind a search.


3. Outline Each Post

An outline gives a long article direction.

I usually plan the introduction, major subheadings, lists, FAQ, related content, affiliate section when relevant, and conclusion before finishing the full draft.


4. Write the First Draft

My first draft does not need to be perfect.

Its job is to turn an outline into a complete article.

Allowing myself to write before obsessively editing every sentence helps me maintain momentum.


5. Edit and Proofread

Once the ideas exist, I can improve them.

I look for unclear sentences, repeated phrases, spelling errors, overly long paragraphs, missing context, and sections that need better transitions.


6. Add Personal Stories

Personal experience gives my blog its voice.

I do not want every article to sound like a generic encyclopedia entry.


When appropriate, I include experiences, preferences, routines, lessons, and observations that explain why the topic matters to me.


7. Include SEO Naturally

Search optimization is useful when it helps readers find relevant content.


I incorporate descriptive titles, useful subheadings, relevant phrases, clear structure, and comprehensive information without stuffing the same keyword into every paragraph.


8. Design Eye-Catching Graphics

Graphics help establish the visual identity of my content.


I love feminine, colorful, preppy designs with bows, scalloped frames, gold accents, florals, pearls, coastal colors, and other recognizable details.

Consistency helps a reader begin recognizing my content before even reading the account name.


9. Take Custom Photos

Original photography can give a blog personality that generic imagery cannot.


I think about lighting, background, composition, styling, vertical and horizontal crops, and how an image will look on my website and social platforms.


10. Create Pinterest Pins

Pinterest allows one article to become several pieces of visual content.


Instead of creating only one pin, I can test multiple titles and graphics that all lead readers back to the same useful article.


11. Schedule Social Posts

A published article still needs distribution.

I can adapt a blog post into short videos, photo carousels, captions, story content, Pinterest pins, and other platform-specific formats.


12. Update Old Content

Publishing does not mean a post is finished forever.

Older posts may need new information, updated product availability, refreshed internal links, corrected details, improved formatting, or a stronger introduction.


13. Check Analytics

Analytics help me understand what readers actually respond to.


I can examine traffic sources, popular posts, search performance, engagement, and other useful measurements.


I try not to let numbers determine the value of my work, but they can provide valuable feedback.


14. Reply to Comments

Blogging becomes much more meaningful when it creates conversation.


Reader questions can also reveal topics that deserve their own future posts.


15. Engage With Readers

Engagement extends beyond responding to one comment.


I pay attention to frequently asked questions, reactions, recurring interests, and which topics seem most useful to my audience.


16. Plan My Content Calendar

A content calendar helps turn dozens of ideas into an actual publishing plan.


I can organize content by category, season, platform, campaign, or weekly theme.


17. Write Attention-Grabbing Titles

A strong title should be interesting without misleading readers.


I want someone to understand what the article offers while still feeling curious enough to click.


18. Craft Meta Descriptions

A meta description gives me a short opportunity to summarize what a page contains.


I keep it clear and relevant rather than stuffing it with unrelated keywords.


19. Add Internal Links

Internal links connect related posts across my website.


For example, a weekly-reset article might link to a morning routine, healthy-habits post, and weekly blog-planning article.


That helps readers continue exploring topics they already care about.


20. Source Affiliate Links

Affiliate marketing can support a blog financially, but recommendations should still be useful.


I look for products that actually relate to the article rather than inserting random links merely because they can generate commission.


21. Create Email Drafts

An email list provides another way to connect with readers beyond social-media algorithms.


An email can highlight a new article, share a short personal update, recommend related posts, or provide an exclusive resource.


22. Design Opt-In Freebies

A useful free resource can give readers another reason to return.


Possible ideas include checklists, planners, packing lists, wardrobe guides, prayer-journal prompts, and content calendars.


The freebie should genuinely help rather than exist only to collect an email address.


23. Build Landing Pages

A landing page has one clear purpose.


I keep the message focused so readers understand exactly what is being offered and what they should do next.


24. Test Site Speed

Beautiful websites still need to function well.

Large images, unnecessary effects, and other heavy elements can affect loading time.


Compressing images appropriately and reviewing performance can improve the reader experience.


25. Optimize for Mobile

Many readers visit websites from phones.


That means I cannot design only for a desktop screen.


I check whether text is readable, buttons are easy to tap, images fit correctly, menus function, and important content is not awkwardly cut off.


26. Back Up My Blog

Creative work deserves protection.


Regular backups and secure account practices can reduce the risk of losing valuable content.


I also keep organized copies of important writing, graphics, and photographs when practical.


27. Check Broken Links

Websites change.


Products disappear.


Pages move.


Regularly reviewing important links helps prevent readers from reaching unnecessary error pages.


28. Collaborate With Brands

Brand collaborations can be exciting when there is a genuine match.


I want potential partnerships to align with my content, values, audience, and disclosure requirements rather than accepting something solely because a company offered it.


29. Track Income and Goals

A blog can be both creative and financially organized.


I can track income sources, business expenses, affiliate performance, content goals, and other metrics while maintaining appropriate financial records.


Revenue is never guaranteed, so I prefer goals based partly on actions I can control: publishing useful work, improving old articles, learning SEO, creating quality visuals, and remaining consistent.


30. Pray for Guidance

This is one of the most important parts of my creative routine.


I can have a beautiful website, organized content calendar, strong SEO, and ambitious goals, but I still want to ask God for wisdom about what I create.


I want my content to encourage rather than tear down.


I want success to remain in perspective.

And I want to remember that numbers should never become more important than integrity.



How One Blog Post Becomes Multiple Pieces of Content

One of the most helpful lessons I have learned about content creation is that a blog post does not have to live in only one format.


One long-form article could become:

A TikTok video.


An Instagram Reel.


A Facebook Reel.


A YouTube Short.


A Pinterest pin.


A photo carousel.


An email newsletter.


A short caption.


A question for followers.


A future updated article.


This approach is not simply copying identical material everywhere.


Each platform has a different viewing experience, so I can adapt the same central idea to fit each format.


My Affiliate Approach as a Blogger

Affiliate marketing is one potential way a content creator can earn income from a blog.

When a qualifying purchase is made through an affiliate link, I may receive a commission without adding an extra charge to the reader.


But I never want the existence of an affiliate program to determine whether something deserves a recommendation.


A good affiliate link should make sense within the article.


A post about my everyday tote might naturally contain links to organizational pouches or accessories.


A travel article might include luggage or packing tools.


A beauty article might include products discussed in the routine.


A Catholic reflection does not need random shopping links merely to monetize every paragraph.


Transparency matters.

I include disclosures so readers understand when links may financially support my work. Any paid sponsorship or gifted relationship should also be identified appropriately.


Affiliate income can help support website costs and content creation, but reader trust is far more valuable than squeezing a link into every available space.


Why I Don’t Want Blogging to Become a Race

It is easy for creators to compare numbers.


Someone has more followers.


Someone receives more pageviews.


Someone posts more frequently.


Someone receives a major collaboration.


Someone appears to grow overnight.


But I only see the public version of their journey.

Sustainable content creation requires patience.

Instead of trying to win an imaginary race, I would rather ask whether this month’s work is stronger than last month’s.


Did I improve my writing?


Did I learn something?


Did I publish something useful?


Did I improve my website?


Did I help a reader?


Those questions create a healthier definition of progress.


Internal Links to Add


Add links to:

[How I Plan My Weekly Blog Content]


[My Weekly Reset Routine]


[Healthy Habits That Changed My Daily Routine]


Suggested paragraph:

If you love seeing the planning side of content creation, continue reading [How I Plan My Weekly Blog Content]. For more organization inspiration, visit [My Weekly Reset Routine], or read [Healthy Habits That Changed My Daily Routine] for the everyday habits that support my creative schedule.


FAQ: Behind the Scenes of Blogging

How do I come up with enough blog ideas?

I organize ideas around my core categories and listen closely to questions readers ask. One broad subject can often become several detailed posts.


Do bloggers need to post every day?

No. A sustainable schedule is more important than forcing an unrealistic publishing frequency.


How long does writing a blog post take?

It depends on the topic, research, length, editing, graphics, and photography. Some articles require considerably more preparation than others.


Is SEO more important than writing for people?

SEO should help the right people discover useful content. It should not make an article unpleasant to read.


Can one blog post be reused on social media?

Yes. Long-form content can provide ideas for videos, carousels, pins, captions, emails, and other formats.


How can bloggers earn money?

Common approaches include advertising, affiliate marketing, sponsorships, digital products, memberships, services, or products. Income varies substantially and is never guaranteed.


Should bloggers disclose affiliate relationships?

Yes. Affiliate and sponsored relationships should be disclosed clearly in accordance with applicable requirements.


What is the most important part of growing a blog?

There is no single trick. Helpful content, consistency, discoverability, strong user experience, patience, and continuous improvement all matter.


Conclusion: Progress, Not Perfection 💜🎀

Running a blog involves so much more than clicking Publish.


Behind every finished post are ideas, notes, edits, photographs, graphics, links, research, planning, technical maintenance, promotion, and countless small decisions readers may never see.

And I genuinely love that process.


I love watching a simple idea become a finished article.


I love connecting preppy fashion, beauty, lifestyle and VLOGS, travel, and Catholic faith within one creative space.


I love learning new ways to improve.


Most importantly, I want Faithfully Preppy by Maddie to grow with purpose.


I can work toward bigger goals while appreciating the progress already happening. I can learn from analytics without letting numbers control my confidence. I can pursue monetization while remaining transparent with readers. And I can create consistently without expecting myself to be perfect.


Some days running a blog looks beautiful and creative.


Other days it looks like correcting broken links and rewriting a paragraph for the sixth time. 😂


Both are part of building something.


So I will keep planning.


Keep writing.


Keep learning.


Keep creating.


Keep improving.


Keep praying.


And above all, keep choosing progress over perfection. 💜✝️🎀


30 Preppy Blogging Hashtags

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